In June 2010, clothes in H&M stores across Sweden have been labeled with alternative price tags. The new sticker price tags are similar in size and style to the original labels, and carry the message of the BDS against H&M campaign.
Price tag text in English:
Solidarity 0 EUR
Israel is today criticised more harshly than ever for the occupation of Palestine. At the same time, H&M chooses to open seven stores in that country and thereby fund and profit from the occupation.
We are many who demand that H&M should abort their establishment in Israel. If you also support solidarity with Palestine, you should choose to shop somewhere else. Solidarity is free.
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