In Malmí¶, Sweden, protesters organised a town square gathering with speeches and information handouts. An open letter to H&M board chair Stefan Persson was read out aloud. Three activists also dressed up as Israeli occupation soldiers and went into a nearby H&M store to inform customers about the BDS campaign. More info at Isolate Israel (Swedish).

In Gothenburg, Sweden, protesters performed an alternative fashion show outside the city”s largest H&M store and handed out flyers. Second-hand clothes store Emmaus Bjí¶rkí¥, one of the campaign endorsers, participated in the protest by organising a “free shop” with the purpose of providing free clothes as an alternative for customers instead of H&M. More info at ISM Sweden (Swedish).