March 30th has been known as Palestinian Land Day since 1976, when the Israeli military shot and killed six young Palestinian citizens of Israel as they were protesting the confiscation of their land. In the wake of last year”s devastating assault on the Gaza Strip, the World Social Forum declared March 30th to be an international day of action for the BDS movement. Today, Land Day symbolizes Palestinian resistance to Israel”s ongoing land expropriation, colonization, occupation, and apartheid.
This year, the Palestinian BDS National Committee called for Land Day once again to be an international day of action for BDS. They called for four types of actions to take place on March 30th
1. Boycott and divest from Israeli and international corporations that sustain Israel’s apartheid, colonialism and occupation.
2. Take legal action towards ending Israel’s impunity, including by investigating and prosecuting suspected Israeli war criminals in national courts and international tribunals.
3. Promote and apply pressure to implement arms embargoes against Israel as well as a freeze or cancellation of free trade and other preferential agreements with it, as a crucial and urgent step towards full-fledged sanctions against Israel.
4. Launch academic, cultural and sports boycott actions against Israel and its complicit institutions.
You can find Land Day events across the country listed on our website; click here to search for one in your area. If there isn”t an event in your area, there”s still time to plan one.
Order one of our BDS campaign kits
The materials in these kits will help you plan events for Land Day or other days of action for BDS.
Caterpillar profits directly from Israel”s occupation and apartheid practices. CAT continues to sell Israel equipment to demolish Palestinian homes, to build Israel”s apartheid wall, and to build illegal settlements. CAT is very aware of the fact that Israel has demonstrated a pattern of using CAT equipment to violate human rights and international law.
Join our boycott and divestment efforts to pressure Caterpillar to end its military sales to Israel.
Hang Up On Motorola
Motorola supports Israel”s occupation and apartheid practices in several ways. First, Motorola provides “virtual fences” at 47 of Israel”s illegal West Bank settlements. Next, Motorola”s $100 million contract to provide the Israeli military with mobile communications equipment enables Israel”s system of over 600 checkpoints in the West Bank. Motorola”s subsidiary MIRS Communications provides exclusive mobile services to settlers, normalizing apartheid conditions in the West Bank.
Join our boycott efforts to show Motorola that we”re not buying apartheid.
Ahava Dead Sea Laboratories manufactures cosmetics made from Dead Sea mud and minerals. These resources are extracted from occupied Palestinian territory. Ahava”s main production facility is located in the illegal West Bank settlement of Mitzpe Shalem. Over 40% of Ahava”s stock is owned by the illegal Israeli settlements of Mitzpe Shalem and Kalya, which means that Ahava profits directly support these settlements.
Join our boycott of Ahava cosmetics and show the world that Americans won”t buy stolen beauty.
Order your campaign kit soon! We can”t guarantee that kits ordered after Thursday, March 25th will arrive by Land Day.
If you don”t have the capacity to plan an event in your area, you can still get involved by engaging the media. There are many different ways to engage traditional media outlets, including by writing a letter to the editor, writing an op-ed, or requesting an editorial board meeting. Our media action toolkit provides simple tips and samples of good media coverage to inspire your media activism. Click here for our media action toolkit. You might also want to engage “new media” or “social media” for Land Day. Using our talking points to write a blog post, following us on Twitter or becoming our Fan on Facebook are all easy ways to spread the word about the ongoing dispossession of Palestinians due to Israel”s illegal occupation and apartheid practices.
We”re also partnering with our friends at the Palestine Online Store to bring you a special offer for Land Day. To encourage people to plan screenings of the documentary film “The Land Speaks Arabic,” which documents the events of 1948 and how the ethnic cleansing of Palestine was pre-meditated, the Palestine Online Store is offering a 40% discount to US Campaign member groups who show the film before April 30th. Normally the screening fee for this film is $200, but our discount brings the price down to $120. Find out more about “The Land Speaks Arabic” by clicking here. Take advantage of this special Land Day offer by emailing the Palestine Online Store here.