H&M opened its first store in Israel yesterday. This was also the first day of events against the H&M establishment in Israel. In Sweden protests took place in Stockholm, Malmí¶, Gothenburg, Lund, Umeí¥ and Helsinborg. Events also took place in Denmark (Copenhagen) and UK (Sheffield). Please let us know if you have arranged any type of event. So far the campaign has nearly 50 endorsers!

Mainstream Israeli media covered the events as well as Swedish main media outlets and the management of H&M has responded on our activities with concern.

Thank you everyone for joining the BDS call! Youtube video, pictures and media links follows below.