Ahava Dead Sea Laboratories, hired Sex and the City’s Kristin Davis to help their image. Because she worked with the disputed company, she got the boot from human rights group Oxfam International. Now Ahava is giving her the heave-ho too!
In August, Page Six reported that Oxfam, who sent Davis to South Africa to do AIDS relief as an Oxfam Ambassador, severed ties with the acrtress because her work with Ahava. Oxfam is opposed to the company using materials from and manufacturing their products in the disputed Palestinian West Bank region. Now, a tipster tells us, that Ahava hasn’t renewed Davis’ contract. She’s out of both her job and her charitable work!
We tried multiple times to contact both Ahava and Kristin Davis’ spokesperson for comment on the story and never heard back from either.
Ahava signed Davis to be their first spokesperson in 2007. The move got them a bunch of press from the likes of Star magazine. She even did a promotional video and photo shoot (pictured) in the Dead Sea in June 2008 to promote the brand. A source told Page Six that, at the time, she didn’t know about Oxfam and Ahava’s competing agendas. This July, protest group Code Pink launched their Stolen Beauty Campaign, which seems to have brought Davis’ conflict of interest to Oxfam’s attention.
Back in August, a spokesman for Oxfam told Page Six that, “Both Kristin and Oxfam do not want this issue to detract from the great work we have done in the past and plan to do in the future.” Let’s hope now that Ahava has gotten rid of her, she can use the increased attention from the Sex and the City sequel to promote for Oxfam instead.
Update: Davis’ publicist called us back and confirmed that her contract with Ahava “has expired.” She also pointed us toward a statement that Oxfam released after the initial Page Six story saying that the group will continue to work with Davis in the future.