Pro-divestment activists from the UMass faculty and student body brought their concerns to TIAA-CREF CEO Roger Ferguson as he delivered a convocation in September, 2010. Jewish Voice for Peace (a member group of the US Campaign to End the Israeli Occupation) has launched a national campaign specifically at TIAA-CREF, to divest from several companies who are clearly profiting from Israeli occupation and apartheid. At TIAA-CREF, even its “socially responsible” line of investment products contains Caterpillar Corporation, one of the longest-standing targets of boycott-divestment activism against the destruction of Palestinian property and livelihood.