Aroma Israel opens 1st Miami café

Coffee chain plans to inaugurate five additional branches in southeastern Florida city, Yedioth Ahronoth reports. Max Brenner expanding in US too

Navit Zomer

Israeli coffee chains continue to expand in US: Four years after Aroma Israel opened its first branch in the United States, in New York City’s SoHo neighborhood, the chain is opening its first branch in Miami through its subsidiary, Aroma USA.

The new branch will be inaugurated in late April in a new mall in the luxurious Sunny Hill neighborhood and will measure 300 square meters (3,229 square feet) in size.

Yedioth Ahronoth’s economic supplement, “Mamon”, has learned that this will be the first branch of six slated to be opened in Miami. The investment totals almost $1 million.

The new branch’s owners are Aroma Israel together with an American franchiser and a former Israeli franchiser living in Miami.

The Israel-based Max Brenner chocolate chain, owned by the Strauss Group, is also opening new branches outside New York. Its Las Vegas branch measures 865 square meters (9,310 square feet) and can seat more than 200 people. Another Max Brenner café is slated to open in Boston. Some NIS 20 million (about $5 million) have been invested in the two new branches.