On March 30, 2010, as the world watches Israel ramp up its construction of illegal Jewish-only settlements in East Jerusalem and the West Bank with apparent impunity, Montrealers took to the streets as part of the Global BDS Day of Action against Israeli apartheid. The protest in Montreal takes place alongside similar actions in Egypt, England, France, Ireland, Japan, Scotland, the US and many other countries and is part of the growing international campaign for Boycott, Divestment, and Sanctions, or BDS, against Israeli apartheid.

Montrealers picketed in Phillips Square, across from The Bay department store, encouraging the boycott of three products and one store:

Ahava Dead Sea products, made in an illegal settlement from stolen Palestinian natural resources, sold at The Bay department stores

Israeli-made clothing and sports accessories, sold at Mountain Equipment Co-op stores

Wines from the Israeli-occupied Golan Heights (Syrian territory), sold at SAQ stores

Chapters-Indigo bookstores, whose majority shareholders have established the Heseg Foundation for Lone Soldiers which provides scholarships and other support to former lone soldiers in the Israeli military