Palestinian academic, commentator, human rights activist and co-founder of the Palestinian Campaign for Boycott, Divestment and Sanctions (BDS) along with the Palestinian Campaign for the Academic and Cultural Boycott of Israel (PACBI), Omar Barghouti discusses the formation of BDS, the profiteering and aiding and abetting of unethical multinational companies such as CRH (a.k.a, Cement Roadstone Holdings) and Veolia of the Israeli occupation of the West Bank and the commendable role that the Ireland-Palestine Solidarity Campaign (IPSC) plays in combatting this. Omar also directly appeals to the Irish rock outfit, U2 and Bono not to play Israel this summer.