Now is a very opportune moment to join and support the Boycott Divestment Sanctions (BDS) campaign and support Palestinians who are a defenceless people on the receiving end of a belligerent force that has lost moral direction, and certainly too its political compass.

The BDS Campaign is a moral action to pressure Israel to comply with basic principles of justice and international law, including ending the occupation, facilitating the right of Palestinian refugees to return and ensuring equal rights for all Palestinian citizens of Israel.

Please, this is a call to all people of conscience, wherever you may be, to impose broad boycotts, implement divestment initiatives, and to pressure your respective states to impose embargoes and sanctions against Israel. This would be similar to those applied to South Africa in the apartheid era. This is also an invitation to conscientious Israelis to support this call, for the sake of justice and genuine peace.

Haidar Eid, a professor at Al-Aqsa University in Gaza makes a very convincing plea in this interview given on January 19 of the urgency of the BDS campaign at this time.

For more on what you can do in the US see adalahny here, in the UK see BIG here, and more generally see the Global BDS Movement here.

The Israeli barcode starts with 729. Please, do your bit.