Members of the national Boycott, Divestment, and Sanctions (BDS) movement say since Israel’s three-week long war on Gaza at the turn of the year, more Americans are skeptical about purchasing Israeli products.
The BDS, launching a massive emailing campaign this holiday season, has provided a list containing a number of American brands for consumers to avoid due to their manufacturers’ financial ties with Israel.
“It is important to pressure a country economically when they continue to break international law, oppress people, create an apartheid system,” Gael Murphy, the co-founder of antiwar movement CODE PINK told Press TV.
CODE PINK is also engaged in the national BDS movement, targeting the Ahava cosmetics company for producing its cosmetics from natural resources excavated from the occupied West Bank.
“Going to stores that are selling these products and educate the customers who come in [would help our cause]. Don’t buy Ahava, it’s a stolen beauty, it’s a stolen product, it belongs to the Palestinian people, the Israelis are stealing it, and it should be illegal,” Murphy added.
BDS activists and organizations in the United States are targeting Americans chains like Victoria’s Secret because some of their products are produced using fabrics manufactured by Delta Galil Textile, an Israeli company.
“Politically people are beginning to connect their pocketbooks to the war machine. And if we have a choice about buying product A or buying product B…if product A is directly tied to a military apartheid regime that is defying international law hour by hour, people are going to think twice”, journalist Nora Barrow-Freidman told Press TV.
Other companies targeted by the BDS campaigners include Motorola, AT and T, L’Oreal, Calvin Klein, JC Penny, Estee Lauder, Intel, Gap, and Sara Lee.